There are three professional hockey teams in New York and one in New Jersey, but only one can claim to be the team of the City. The 2011-2012 Rangers personify precisely what New York was built on: grinding, dirty, blue-collar grit. We made a campaign to celebrate the toughest team in the toughest sport in the toughest city.     And we designed and carved an entire typeface out of ice.

Art Direction, Design

Being the Official Cap of MLB means more than being the official cap of the league. It means being the official cap of every MLB team, every MLB tradition, and every MLB fan.

Art Direction, Design

Being the Official Cap of MLB means more than being the official cap of the league. It means being the official cap of every MLB team, every MLB tradition, and every MLB fan. We got Nick Offerman and Craig Robinson to show what it means to them.

We created a series of spots to run every time the Cubs play the Sox.

Art Direction, Design (More spots to come as the 2012 season unfolds!)

Fat Pig is a totally organic milk chocolate bar and is currently available in just one flavor: delicious. It has none of the bitter aftertaste of regular milk chocolate nor is it cloyingly sweet: It’s just pure,      creamy excess.

www.fatpigchocolate.com

Art Direction, Illustration

Coraline is the first feature film from Portland animation house Laika, owned by Nike co-founder Phil Knight. As part of the movie campaign, we created limited edition Coraline Dunks, the first Nikes to feature buttons and glow in the dark soles.

We created limited edition shoeboxes and lacelocks made from actual movie props and sent them to bloggers, sneakerheads, and other influencers, spreading word of a hidden shoebox on the Coraline website. We placed a secret password at the end of the film’s credits and sent a pair to the first 1,000 moviewatchers to enter the password on the site. Pairs have been sighted on ebay for $4000.

Art Direction, Shoe Design, Package Design, Illustration

One Show Silver Promo, Cannes ShortList

“Choose Your Weapon,” Converse Weapon Evo, 2009.

Art Direction, Costume Design, Choreography